Valerie Silverthorne

Trusted communicator, collaborator and colleague with deep SME in software development and the technology industry. Data is exciting, and nothing's too abstruse or technical. A clever first sentence and a good keyword can make my day.​

 

EXPERIENCE

GitLab – Managing Editor

Present

Oversaw a successful corporate blog turnaround: organic traffic is up 70% YoY, time on page is over 6 minutes and bounce rates were cut in half. Edit, write, coordinate cross-organizational content coverage/support and work SEO into everything. Also solely responsible for GitLab’s Global DevSecOps Surveys from  2019 to 2022.​

 

GitLab — Senior Content Marketing Manager

Brainstorm, write and edit marketing content including blogs, eBooks,articles, white papers, video scripts, quizzes, emails, contributed articles and more. All content is SEO-optimized, persona-targeted, suitably technical and actionable.​

 

TechTarget — Senior Technology Editor

Covered all aspects of software development from cloud, to DevOps, AI, IoT, waterfall and more. SEO-forward writer who specialized in making the complex easy to understand. Won multiple ASBPE awards.​

 

beSpoke Communication — Principal

Founder/principal of a marcom firm focused on SMB. Offered brand creation, web development, social media exposure and marketing materials.​

 

Freelance — Editor/Writer/Consultant

Edited, wrote and consulted on business trends and technology. Articles appeared in Fortune, ComputerWorld and many others.​

 

Ziff-Davis/ZDNet — Editor/Senior Executive Editor

Editor of ZDNet, a pioneering online technology news service. Oversaw editorial coverage, technical operations, audience development and new ventures. Held a variety of senior management positions at several editorial properties including PC Week, MSNBC’s The Site, and PC Week Inside.​

 

San Jose Mercury News — Business Writer

Award-winning business journalist for Pulitzer Prize-winning newspaper in Silicon Valley. Traveled the world covering technology/trade/ trends.  

 

EDUCATION

University of San Francisco — B.A.

19th C. English Literature

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SKILLS

writing - editing - ghostwriting - SEO - marketing strategy - technical SME - CMS - research - survey design - data analysis - remote work - time management - communication - collaboration

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